Commercial Insurance – Moving Targets
Having poured over the accounts of many of the brand leaders and aggregators offering clients multi-quotes via the various systems operating, most of them need to to some serious catching up on the negative losses being reported.
To obtain the public interest these companies have to advertise in various media at alarming rates. For example just to gain a first place across the major search engines on the sponsored link area you could be paying up to £10.00 per click, those costs alone could amount to well into £500,000 + per year if not more!
So what is our point, well we consider ourselves almost the grandfathers of online Quote & Buy for SME Business particularly for the professionals, we have been offering our clients, brokers and insurance companies a SME Multi-quote & Buy System for some years. Although not on the scale of the aggregators (we didn’t have millions to invest) our company is at least in profit. We have seen the online purchasing for SME business grow from the past 2 1/2 years.
The problem with purchasing from an aggregator site for SME business is there is very little expertise in this field that the buying public could call on. Have you ever seen a telephone number on any of the aggregator sites? No, true the aggregators have partners who you click through to but the public are demanding and want instant answers, and businesses probably even more so.
We think we have a winning formula, more three dimensional if you like! We also have to admit a bit of a broker/ insurance crusade:
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Clients can buy their business policies quickly and efficiently online.
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Brokers can have one of the most proved systems on their websites up and running without interfering with any current software within 24 hours for free!
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Underwriters and insurers can use the system to gain access to over 250 first placed web pages across all of the major search engines and immediate exposure for their SME products via the internet and broker network.
Brokers can have the system white labelled in their own branding for free so their clients can purchase 24/7 products such as Professional Indemnity Insurance, Directors and Officers Insurance, Charity & Trustees Insurance, Public Liability Insurance, Residents Association Insurance and Medical Malpractice Insurance.