Choosing a Domain Name for your Bookie Business

Before you can sign up to a pay per head solutions account and start your bookie business, you will be asked for a domain name. Choose this name wisely because it will affect the number of clients your website will attract. Here are three useful tips to have in mind when making the choice.

Include a location or keywords in your domain name

If your bookie business will focus on a particular region, use the location into the name of your domain, so that when somebody searches for bookies in your area they will find you first. On the other hand, if you want to appeal to a wider audience, then try to incorporate the term bookie, bookmaker, sports, betting, and similar. These terms are widely used in domain names already, so you will have to add something else to that to make it work. Something catchy.

Avoid hyphens, abbreviations and numbers in your domain name

You want something you can easily say without having to spell out, so people can talk about it. That way it will spread much easier. You will be tempted to use hyphens to get the words you want, but in the end it won’t work out quite as you think and worse, it may end up directing people to the wrong website.

Mind Trademarks

Even if you find an available domain name for your company, you don’t want to include other companies’ trademarked words in your domain name or you’ll be in trouble. There have been several cases of business owners who have had to change their website’s addresses midway because they had unknowingly infringed copyright laws. Make sure you’re not stepping on anybody else’s front yard.

Where do I begin?

Pay per Head Solutions provides a comprehensive package with all the tools you need to run a successful sports betting business, including horse betting, a full-fledged online casino, a call center and a custom website. The unique software developed in-house by our programmers will be available for your business as part of our comprehensive solution. It will be integrated into your website so that your clients will be able to bet from the comfort of their homes or anywhere, at any time. You will be able to see the live action of those bets and get personalized reports at any time.