Get Your Betting Business Going in 3 Steps

If you want to become a bookie and start making money taking bets for sporting events, follow these three steps and you’ll be on your way to having your own business.

Make a Plan

You probably don’t need a lengthy and detailed plan. Most starting sport betting businesses need a business outline of about 5 to 10 pages. Start by making your plan just big enough to manage your business. The plan should consist of goals, projections and strategies, not a long, complicated text.

Develop your plan as your business grows. Review your capitalization requirements and capital resources. Set your business goals and establish benchmarks. Outline basic financials, including client lists and an expense budget.

Set up a pay per head account

In a nutshell, pay per head services are outsourcing your bookmaking business in a way that your players will be able to bet online or over the phone thanks to state-of-the-art booking software and high quality web page design. It also allows booking agents to keep control of all player betting activities through detailed reports available at any time and constantly updated.

Pay per Head Solutions provides a comprehensive package with all the tools you need to run a successful sports betting business, including horse betting, a full-fledged online casino, a call center and a custom website. The unique software developed in-house will be available for your business as part of a comprehensive solution. It will be integrated into your website so that your clients will be able to bet from the comfort of their homes or anywhere, at any time. You will be able to see the live action of those bets and get personalized reports at any time.

Find your first customers

Where do you find your first bettors? Your pay per head provider may already have created a website for your company, but it doesn’t stop there. You must tell other people your site exists, include it in social networks, and update it constantly. Go to sports bars nearby and other places where sports enthusiasts meet. You can also announce your company’s opening or promote your services in sports-related forums and newsgroups. Just be careful to read forum rules about advertising before you do. You can always include your company name and bookie website link in your signature.