How To Make Money Online – Simply By Having More People Join Your List

Let’s say you have a thousand visitors to your website. They can have got there using all sorts of techniques, Pay Per Click, Search Engine Optimisation, Banner Advertising, Off line Advertising etc… There are countless techniques you can use for this. Then as soon as you have your sales funnel working. And by working I mean it produces you a profit on your ‘front end’ or shortly after. Then you should spend the majority of your time focusing specifically on this area.

However, before you get to this part (the fun part) and before you get to the part of even having various streams of traffic coming in, you must focus on your ‘opt in’ conversion process. To do this you need to measure and track exactly what is going on, on your web page. Most business people always talk about their websites. However, in truth a website is just a website. It is simply a brochure of your products, resources etc Mainstream advertising people love them but they do not make great sales. So if you want know how to make money online by selling more things (more of your stuff) to more people then you have to ‘woo’ them first, before you try to get them to buy from you.

Please ask which approach would work better:- 1) Would you go straight up to someone and ask them to sleep with you? Well maybe just one in 10,000 would say yes but your face may never fully recover. Or 2) How about you woo them first. You ask to buy them a drink (this is the ethical bribe in online marketing or the ‘opt in’). Then you spend the evening chatting with them, talking about them and showing them how an association with you is of benefit to them (this is marketing for ‘trust building’). Now maybe you will find the opportunity presents itself to make the sale that night. More likely at some point in the near future. However, the chances are you will actually make your sale.

Why? Because if you have been an enjoyable person to be around then they may have given you their contact details (which means they are giving you their permission for you to market to them again – permission marketing, which is exactly what you are trying to do in the ‘opt in’ process. From this point on you must always look every customer as if you were attempting to date with them. So you have to sell a reason why they should date with you as a big benefit long, long before you try to make a sale.

So your website is not where your sale actually takes place, as a sale takes place when someone makes a decision that they like you. So it does take place on the site, but only to people who already trust you. When making money online the magic happens on your ‘Landing page’ or when you get better your ‘Landing pages’, as you will want to develop focused landing pages based around your advertisements.

Let’s take me as an example, I offer the answer to Stress, Anxiety, Fear, Worry, Getting Rich, Mindset etc. – this list covers all of peoples problems. You will find that most businesses, yours included, will have countless different groups of people interested in what they have to sell for any number of reasons. Therefore the very best thing to do is build landing page’s’ which are targeted to your market. As an example there is no point in me offering ‘Freedom from Worry’ to a person who is interested in ‘How to Make Money Online.’ The solution of course is just the same, however, people will only discover this when they delve into the product. So you need to be specific with your landing pages. Of course they can all look the same, they just need to have alternative ‘magic’ words on them.

Now let’s say you have 1,000 visitors showing up and you convert 20 of them to join your mailing list 2% (opt in). Then you convert two of them 10% to buying your product. So ask yourself which is of higher benefit to you, is it driving more traffic to your landing page or is it increasing your conversion rate to your mailing list? Now this is how you make more money online as the answer is simply obvious. By you increasing your conversion from 20 to 40 then you are doubling your sales from 2 to 4 for no extra increase in spending. However, virtually all businesses work primarily on just driving traffic to their business and not even considering capturing their email addresses when they show up.

So for you the answer is to do it the correct way from the beginning. All you do is drive your traffic, say 1,000 visitors, for the ideal test. And from there you make a single change to your landing page and you run a split test. You then drive another 1,000 visitors again testing whether or not your single change improves your conversion or lowers it. You can discover this by sending half your visitors to one page and half to another. You then go with which one works best. This is your new control page. Then you make a copy of it again, make another change to the copy and run the split test again. This is not rocket science, however it is just not done by nearly all business owners. Now thanks to online business there is free tracking software which can tell you exactly what people saw and where they took action on your page. In online business there is literally nothing you cannot test. No one tests everything though as to test everything would take too long. So now we can measure our performance and we understand why we do not go for a sale straight away. What I’ll cover in a later article is various techniques for getting people to let you buy them a drink.