Why the Gurus Succeed and Everyone Else Fails in Online Marketing
All new marketers see that the gurus are making tons of money in internet marketing, and think if they are making money so can I. New marketers realize that they are making nothing in this industry, but stick to this mantra that it can be done. I completely agree that it can be done, but gurus are doing one key thing that new marketers are completely scared to do.
Gurus are constantly spending money on their business which allows them to get tons of traffic incredibly fast. The problem is that new marketers are completely scared of doing this, which consequently effects the type of traffic they are getting. Gurus are using pay-per-click advertising, which is the side advertisements on google. Gurus are paying anywhere from ten cents to fifty cents per click for this traffic. New marketers do not have that kind of money to spend on something they are not even sure will work, so they use free traffic sources.
Free traffic sources are a great way to get lots of traffic to your website, but the problem lies in that it is usually not good quality traffic that will convert and make new marketers money. The most popular free traffic is probably traffic exchanges, which are very difficult to convert, because their users do not want to buy anything. This leaves new marketers with a substantial problem, how to get good quality traffic for free. This can defiantly be done, but it is not the easiest or fastest method. This is probably why most new marketers get out of the game. They are not patient to put money in and see nothing occur for possibly over a month.
Pay-per-click advertising is why gurus succeed and everybody else fails, BUT there is one key traffic source that new marketers hold in their hands.
The absolute best method to getting free traffic is article marketing. Article marketing takes work and that is why most new marketers will never utilize this great resource. Article marketing can get you traffic again and again after thirty minutes of work.
If you are new in this game and do not want to spend any more money I highly encourage you to go ahead and try out article marketing, you will be pleasantly surprised.